Most small business websites are digital brochures: static, forgettable, and disconnected from what the business actually needs.
Start with what the business needs
A good website starts from the work it has to do: bring in the right enquiries, answer the questions people actually ask, and make the next step obvious.
Measure, then improve
Launch is the starting line. Watch what people do, fix what slows them down, and keep the content current.
